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Keyword research methodology.
Technical, educational & direct response (sales) content matrix. The goal is to identify the sweet spot in the middle for keyword jackpot!
SEO as hub for integrated digital marketing initiatives.
Branding, positioning, technical SEO, on-page & off-page SEO, email strategy, video strategy, paid ads campaigns, PR strategy, social media marketing, competitive analysis, market research and analytics for KPI tracking. Hard to see details, but it's all there!
Mindmaps galore.
Everything can be turned into a mind map. I use mind maps whenever possible at the beginning of any SEO project in order to identify all of the variables and build them into the strategy. A mind map is a living document which serves as a guide and like a fine painting, it is never finished.
Sample SEO content blueprint.
Words and links are the foundation of SEO. Blueprints like these allow for proper categorization and hierarchy of keywords for content marketing and optimization campaigns. It's several years old now to much has chanced and I think it is safe to share.
High level sample SEO plan.
Sample 5-month SEO strategy to remove a site from penalty and prevent it from being blocked in the future. Includes major items to consider in each of the major blocks of optimization work.
And many more, but you get the idea.
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