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Growth campaign.
Multi-function and department growth marketing/sales campaign to increasing revenue.
Integrated digital channels marketing campaign roadmap.
Paid ads, email marketing, SEO, direct mail, Local SEO, pr, social media, print, radio & television.
Marketing & sales training strategy .
Schedule, method of delivery, needed assets, people involved, topics.
Email & push notification campaign.
On-boarding email and push notification sequence to increase user retention and engagement after initial app download and registration.
Sample message testing matrix.
Framework and timeline for testing top level message via subject line, CTA and variations in sending criteria (time, location, length...etc).
Sample KPIs.
Short list of sample base KPIs for each of the different types of campaigns. This list changes and expands according to industry, product and target.
Paid ads tracking sheet.
Example of what a tracking sheet for paid campaigns should look like in order to test and track ad variations and identify high/low performers for ongoing optimization.
And many more, but you get the idea.
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